Web Design Trends for 2018

Recent years have revealed some of the most stunning website designs since the dawn of the internet. Be it non-traditional navigation or mind-blowing imagery, we’ve come a long way. But as the landscape evolves, popular trends change in web design… like in all creative arenas. Indeed, much has changed and will continue to change. So what will be the web design trends for 2018?

Website design concepts in the coming year will offer interactive animations, chatbots, intuitive assistance and more rich experiences. Technologies like virtual reality, machine learning, and voice recognition are now advanced enough to be mainstream. You can expect streamlined, clean, and no-frills. Simplistic designs that don’t overload the senses, and leave room for those new technologies to entice the online visitor.

Priority On Mobile Browsing

In 2018, design concepts and engineering for mobile devices will take precedence over desktops, notebooks, and other gear. While this won’t make headlines, cell phones and tablets have recently taken over as the choice equipment for online browsing. A fundamental in the coming year will be Mobile Performance (or digital experience optimization), so 2018 will see innovations to the functionality on cells and tablets. Things we’ve never seen before, on any medium.

A Sleeker, Cleaner Layout

In recent times, designers started creating sleeker, cleaner website concepts for better browsing performance. Image-heavy pages are slow to load and frustrate visitors. Simplicity will be elevated to a whole other level in 2018, making smarter use of Negative Space. White space is nothing new, but among the web design trends for 2018, developers will find better uses for it. Particularly on mobile, speedy light-weight downloads will be essential.

Flamboyant, gimmicky designs are out. Everything is there for one purpose now: to increase conversions. Negative space draws attention directly to the engagement or conversion point, with less distraction.

Eye-Catching Typography

Beautifully crafted typography is known for imparting character, stirring emotion and setting a mood for a page. As visual displays evolve, designers will innovate on typography even further, appealing to users and attracting more visits. Already we’re seeing bold, expressive, and artistic fonts taking the place of images, and we should expect to see more unique, hand-rendered typography. Among other web design trends for 2018, expect to see lots of bold headers and text links instead of buttons. This will have a trickle-down effect on SEO techniques and Content Marketing practices, too.

Video Takes On More Importance

All of 2017, we observed the continued rise of short video use on corporate websites. While video isn’t new, it remains a multipurpose medium used for marketing, educating, and with a more modern twist than still photography. Indeed, an alternative approach to storytelling for businesses. Yes, video is taking over, and will become an even greater web design trend in 2018. Inspiring greater engagement, we find most online giants are giving more weight to video as time marches on. Facebook, Twitter and Google are among those.

Websites in 2018 will take video to new, thrilling places that seemed like crazy fantastic dreams not that long ago. You’ll see websites equipped with 360 vids, 360 modeling, video mapping, and interactive applications.

Subtle Animations

Technology has evolved and web browsers handle animations much more efficiently than they did before. Animations used to be tacky and distracting, but 2018 will welcome a new dawn of subtle, informative animation. Expect to see cinemographs and scroll-triggered animations, among others.

Cinemographs: Achieving balance between a static picture and traditional video, cinemographs will be seen all over web design trends for 2018. Not as slow or data-heavy as a video, these quick clips create dynamic imagery that does just enough.

Scroll-Triggered Animations: while not new, they’ll be used differently in 2018. They’ll be employed for a purpose: to draw attention to critical locations on the page. Simplistic and tactical, these scroll triggers will be designed to increase engagement and conversions. The animation entices the user to keep scrolling, drawing them down to the conversion-point, while informing them on the product.

Voice User Interfaces

Perhaps the next major breakthrough that will revolutionize web browsing. Voice user interface is otherwise known as Voice Search, Digital Assistant, or Natural Language Processing (NLP). It refers to a person’s interaction with a computer (or mobile device) through spoken word. Don’t be surprised to encounter websites with their own voice user interfaces among web design trends for 2018. With voice search on the rise, be sure your company’s website content is compatible, as people speak another way when using voice commands directed at machines. This will be especially important for open-ended searches, starting from an engine like Google or Bing.

Micro-Interactions

Micro-interactions allow the user to interact with a website without reloading the page. Historically, the internet has been very static. Every new submission meant a page reload. While this appears minor from the outside, it actually creates a hiccup or bottleneck in the user’s enjoyment. Some visitors will simply lose patience and abandon ship, and you’ll lose consumer data or possible conversions. Micro-interactions help eliminate those hiccup delays, yielding richer interactions for the visitors, who are now more likely to stay and engage with your site.

Progressive Web Apps

Many designers, recognizing the popularity of mobile apps, have begun developing a blend of traditional app behaviors with web page behaviors. This website-app hybrid is called a Progressive Web App.

As progressive web apps become more popular, we’ll see the upgrading of functionality of websites to include things like push notifications, splash screens, offline mode, and animated page transitions. We will see greatly refined cognitive capabilities, greater dependency on natural language processing, and more automation. Apps will learn and then react to your personal preferences and style.

The Power Of Facebook

Facebook is becoming equally valuable, if not more valuable, for offering all the content generally found on a business’ website. Facebook is fighting to become a destination for content, offering a blog platform, reviews, live chat, and live streaming. This is especially true since the public has discovered how to use hashtags on Facebook. In many cases, clients discover a Facebook page before a business’ website and never even click-through; they’ll simply call or message online and become an immediate prospect.

In 2018 building your business’ experience on Facebook will become more important than ever. It will use Facebook to drive people to your website, instead of the other way around.

Responsive Design

If you haven’t heard of responsive web design before, it’s a method of building a website using CSS media queries and flexible layouts to design one single, dynamic experience. It then adjusts the display of content, according to the type of device it’s showing on. There will be a large increase in the number of companies who leverage this among their web design trends for 2018. Businesses will be utilizing responsive design to achieve the search rankings they desire; keeping consumers happy and informed during their online visit.

Security

Security Will Gain In Importance

In 2017, malicious hacking became an even bigger issue than before. Malware was bad enough, but the Ransomware outbreak was much worse. As you think about your web design trends for 2018, be sure to consider the security of your customer’s information. Make sure your security certificate is always updated, and on all pages.

Trust will always be a major concern of users from now on. Your downloads? Your contact form? Their personal information? Will your website infect their desktop or other device? People will only interact with your website, download, and share their info if they trust your technology.

Is Your Web Design Ready For 2018?

As there are thousands of innovations and patterns that quickly emerge every year in the world of web design, it is hard to predict the future. One thing is certain, the online landscape will continue to change, and change quickly. The important thing in business is not to get left behind… in 2018 or beyond.

6 Things Influencing Web Development

Web development holds the prime service part in the Digital Marketing spectrum involving hosting, database and website designing as the crucial aspects of this domain. Once the basic requirements meet the expectations and local hosting checks are complete, the website availability is public on the World Wide Web (www) after completion. Despite of the basic pointers mentioned for website completion, a few segments still hold a major influence in the process of web development to make it a flexible, responsive and attractive to customers or fail to appeal due to lack of proper security features discussed in a quick 6-thing list below:

1) Static website over dynamic

Static websites are gaining importance on an everyday basis providing a stronger focused online content and shelter for bloggers or ventures. Affordable and low costs, enhanced speed and performance with additional ease of understanding and security are amongst a few benefits of a static website. Although, leaving aside the development part, dynamic websites can be complex to understand and load for consumers due to its various database structures created for dynamic website functionality annoying the users trying to use various services, whereas plain text and simple development makes a static website easy to understand and stream through.

2) AI’s incorporation in Web development

Artificial Intelligence (AI) depicts a life created through machines, mostly a computer system intending to give consumer – an easier and smoother reasoning’s and explanations. Although AI is still in the process of reaching the public and making an impact in their life with its existence, the coming future definitely holds a crucial part across the world! The developers are extending these services in the educational department for the benefits of students and easing out the entire learning system. Intense AI development can strengthen the alternates for future generations commencing a new dimension for understanding and living life.

3) Bots functioning or malfunctioning

Automatic programs running continuously over the web are termed as Bots. Python, PHP, Java, AngularJS, and NodeJS are the main languages Bots run on, creating easy to understand graphical user interface over a web page. Bots fill forms automatically, manage and operate through every single step and can be a big security threat for customers or enterprises. However, a developer needs a set of latest skills to make it function or protect it from running over a website script.

Bots reside within chat apps programmed as per human context to assist customers while shopping online, asking help, etc.

4) JavaScript at its Peak

Various methodologies, libraries and frameworks already based on JavaScript offer transactional and deterministic designing for websites and applications with known JavaScript elementary such as DOM, DHTML, Functions, Promises, Classes, Callbacks, RAIL, Node and Express, etc. JavaScript has the ability to enhance website appeal and structures attracting the focus of modern web developers as the main scripting platform for their projects.

5) Single page application

Undoubtedly, JavaScript is slowly replacing HTML creating wide options for developers to use and design web portals and applications for easy consumer interaction and increasing the website engagement. A user prefers to stay on a single page rather redirect or wait for a new page. ES6 invention benefits customers with best user experience and a fresh front-end development view. Thus, users will stay on a single page without navigating or page reloads. Thereby, a single application will lead the user from start to the end.

6) No place for MySQL?

HBase, Cassandra, and Mongo have already started replacing MySQL with the use of JAVA APIs, easy connectivity to Big Data & Hadoop provide operational interface ease over a long run on websites. MySQL does not support a very large database size, whereas Hadoop has such capabilities.

In case there are missing points in the list, please comment, share your ideas and give users the required updated information in this vertical.

Parallax Web Design: Everything You Want To Know

What are Parallax Websites?

Like we said parallaxis means alteration, therefore the main concept of the parallax website is related to the difference or the displacement in the obvious position of any web element seen along two distinct lines of view. To be more specific, this feature give rise to a 3D effect by rendering depth to the web page, which in turn is made possible by moving the background and the foreground images at different speed. Parallax web design is a scrolling feature that was first used by Nike for their website. And today, it has turned out to be one of the most sought after designs of the web world.

The Advantages & Disadvantages of Parallax Websites

Though the there are more advantages than disadvantages of using parallax, but still point out both. First of all, let’s talk about the positive aspects of using parallax.

Better User Experience: The most obvious reason for using parallax is to keep your online users busy and focused on what is important for them from your business perspective. You can include flashy colors, excellent graphics and big movements to keep your online audience glued to their computer screen. It will help you to get their attention right at the point where you want.

Effective Product Description: If you are not impressed by the product description of eCommerce sites then Parallax is the one for you. it helps you create interesting details for your products or services and have your targeted users engage with the product content. In short, it offers you a great way to describe your product.

Lower Down Bounce Rate: When online users leave any website too soon then it means something is not right with that site. Well, there could be numerous reasons behind it, like slow loading rate, unattractive web page design, etc. This can be fixed by including parallax scrolling to your website.

SEO Friendly: This is one of the main benefits of using Parallax web design. Unlike flash designs, parallax scrolling does not affect the SEO aspect of your website. In fact, it is quite effective in obtaining a good amount of social media likes and backlinks.

So, what are the disadvantages?

Mainly, there are two drawbacks of using parallax scrolling. Firstly, using too many photos in a web page can make the website slow. Secondly, it is usually difficult to design a responsive website by using parallax scrolling feature.

Create Your First Parallax Website Header

Creating Parallax website header through jQuery accompanied with the jParallax jQuery plugin is quite easy. And, no knowledge of JavaScript is needed, just simple old HTML along with CSS. So, first of all you will have to download jQuery and jParallax, also the images you wish to include in the header. Most of the work is done through HTML, however it is done automatically. And, CSS will be used to define the style of the parallax.

Tutorials & Plugins

There is no dearth of plugins when it comes to Parallax web design. Some of the widely used plugins are – Curtain.js, Stellar.js, JQuery Image Parallax, and Parallax Header. These plugins will make your task easier and will also create better results. Most of the plugins run on CSS and jQuery. You can seek help from popular tutorials like JavaScript Parallax Effect, Behind the Scenes of Nike Better World, and Build a parallax scrolling website interface with CSS and jQuery.

Parallax Design Great Examples

Below are some of the excellent examples of Parallax Web Design:

1. Cyclemon

2. TheQ

3. Puma Mobium

4. Drug Treatment.com

5. Mercedes Benz A-Class

6. Too Young To Wed

7. Atlantis World’s Fair

8. Dangers of Fracking

9. Paranorman

10. Tinke