Computer users, roughly speaking, fall into one of several categories. Here is a brief summation.
Extreme users spend nearly every waking moment in front of a computer and do so voluntarily. These folks are definitely techno enthusiasts. They tend to be attracted to such things as web design, gaming, programming, computer graphics, etc. They use the computer as a tool and as a form of recreation. Their lives are intertwined with the internet. These are people who would be lost without a computer. They always want to have the latest and fastest computer and are willing to pay top-dollar for it.
Heavy computer users are folks who tend typically use computers for a work-related purpose. This alone consigns them to life in front of a computer screen. They spend around a 3rd of their lives in front of a computer. They tend to become adept at using various applications. They tend to develop decent typing skills out of sheer repetition. Heavy computer users are not necessarily techno enthusiasts, although they can be.
Moderate computer users tend to use computers for a variety of everyday tasks, such as finding movie reviews, checking account balances, email, word processing and so on. The are people who are not afraid of technology, but at the same time, not techno enthusiasts. Computers are much like any other appliance–something to be used to accomplish a particular task, or even for general enjoyment. Web surfing is probably the most popular activity for moderate computer users. They posses a basic level of computer knowledge.
Most casual computer users tend to use computers infrequently. It’s not uncommon for many casual users to have spent most of their lives in the pre-computer era–i.e., pre-1980’s. Many of these folks simply don’t appreciate the need for a computer since they have spent a majority of their lives without one. They tend to use them only when necessary, for example communicating with children and grand children. They tend to be technophobes who do not adapt to technology easily. Having a computer with the latest and fastest processor is not important to them. They are fine with using cheap used laptops and even antiquated systems like desktop units with Pentium II chips. These are not the kind of individuals you’ll find in the computer section of Best Buy.
There are many reasons why responsive websites are becoming increasingly popular. Today, there is an increase in the number of web-enabled devices. This has increased the number of people accessing the internet through handheld devices such as Mobile Phone and Tablet PC. All these handheld devices have small displays. Websites that are originally designed keeping in mind desktop computers and laptops cannot be viewed clearly in the handheld devices with small displays. As a result, new types of websites have emerged today to help the internet users enjoy their browsing experience regardless of the nature of the devices they use. These websites are called responsive websites. A responsive website can automatically detect the device used by the user to access the web pages and change itself suitably to provide the optimum browsing experience.
While we should be happy that responsive web design is making our browsing experience enjoyable even when we are using devices that have small displays, we should not overlook some of the common mistakes that are being made in responsive web design.
Responsive web design is still in its infancy stage and mistakes are very likely to be present. We should pay attention to the recurring mistakes in the creation of responsive websites so that they can be totally avoided in the future designs and one such important mistake is discussed below.
One of the quick fixes that web designers use to make the websites suitable for mobile devices is to hide some of the content. This may solve the problem for the website designer but it is certainly not a prudent approach when it comes to making your website an effective tool for reaching your customers online. When you hide some of the content for the mobile users, you could possibly be depriving them of the most important information they need to know about your products or services. This can affect their buying decision and it can even reduce the conversion rates.
How to fix this problem? Rather than trying to trim the content for your mobile users, try to serve the content in multiple pages using “More” button. This way you can make sure that the interested users will still have access to all the information about your products or services. This approach will also save the user from unnecessary confusion. Your users should be able to find the same information regardless of whether they are accessing your website through mobile devices or through desktop computers. Keep this important factor in mind before you are designing a responsive website.