A CEO’s Tale: Why Does A Website Relaunch Needs To Be Mobile Friendly?

The advancement in communication technology has completely changed the way customers conduct pre-purchase research and buy products. Initially, websites helped enterprises to promote their products aggressively, reach out to more customers, and enhance customer buying experience. But web application development techniques and trends keep changing frequently. The conventional websites need to be redesigned and re-launched to accomplish higher conversion rate.

As the CEO of a small enterprise, I use web analytic services to monitor and track website traffic consistently. But I suddenly noticed a decline in web traffic and an increase in bounce rate. After observing the latest web development trends, I realized that out website was developed for computers. But a large percentage of modern users no longer access websites on their computers. Several studies show a steady increase in the number of people accessing websites and web applications on their mobile devices.

The initial research made me realize that each website nowadays must deliver richer user experience across mobile devices to accomplish higher conversion rate. We decided to create a mobile-friendly website instead of optimizing the existing website for mobile devices. The mobile-friendly website will keep users engaged by delivering optimal user experience. Also, the mobile-friendliness will keep the website relevant in the longer run. The initial research also made me realize the importance of launching a mobile-friendly website.

Windows in No Longer the Most Popular Operating System

At present, Windows is the most used desktop operating system. But a leading web analytic firm predicted that Android – Google’s open source mobile operating system – is all set to surpass Windows as the most used operating system online. The statistics posted on various websites indicate that Android has already beaten Windows in terms of web traffic share. The web traffic statistics clearly depicts users switching from desktop/laptop computers to mobile devices. The mobile-friendly website will help us to meet the changing preferences of modern users.

Increase in Mobile Media Time

Most people nowadays use smartphones or tablets for both pre-purchase research and shopping. A number of studies even highlight a steady increase in digital media usage. Some studies even show that consumers nowadays spend over 50% of digital media time on mobile devices. The consistent increase in time spent on mobile devices makes it essential for enterprises to make their websites accessible on mobile devices. Instead of optimizing our existing website for mobile devices, we decided to create a website that keeps consumers engaged by delivering optimal mobile user experience.

Mobile Friendly Search Algorithm

Most users nowadays use their mobile devices to collect information on varying topics. Hence, major search engines like Google explore ways to make the mobile search results relevant for users. In 2015, Google revealed its plan to use mobile-friendliness of websites as a key ranking signal. Also, Google has already started rolling out mobile-friendly update to make search results relevant for mobile users. We used the mobile-friendly test tool to check if the existing web pages are mobile-friendly. The test results depict that none of our web pages are mobile-friendly. Hence, we decided to build a mobile-friendly website to get regular search engine tricks without implementing any search engine optimization (SEO) technique.

Reduce Visitor Abandonment Rate

During my initial research, I came to realize the significance of website loading speed. A number of studies show that most users nowadays abandon websites that take more than three second to load. The loading speed of a website can be increased in a number of ways – reducing page weight, compressing front-end resources, and using content delivery networks (CDNs). But the conventional websites are not designed for mobile devices. Hence, the websites take more time to load. We decided to develop a website according to the mobile standards to increase its loading speed and decrease download time. The mobile-friendly website makes it easier for us from reduce user abandonment and increase conversion rate.

Improve Customer Experience and Relationship

The user experience delivered by a website impacts its user experience directly. When a website is not designed for handheld devices, it does not deliver richer user experience. On the other hand, a mobile-friendly website keeps users engaged by facilitating seamless navigation and quick information access. We decided to boost the mobile user experience delivered by the new website by integrating mobile-specific features like click to call and location-aware technology. The website will even act as a tool to drive our digital marketing campaigns and improve business-client relationship.

In addition to exploring ways to improve the website’s mobile user experience, I also look for various mobile-friendly website development methods. The initial research helped me to understand the pro and cons of various mobile website development approaches. For instance, we can opt for responsive web design to make the website look good on both computers and mobile devices with a single code base. Likewise, a progressive web app will make the website deliver mobile user experience. We combined various mobile website development approaches to build a mobile-friendly website that will keep visitors engaged over a longer period of time.

Mobile Web Design – The New Era for Design

Since the mobile phone has stopped being just a mobile phone, and more or less become a portable pocket computer, it has changed how we all interact and function on a daily basis.

The term “mobile phone” refers to the whole portable package that allows you to communicate, play games, take pictures, use a satellite navigation system, text, listen to music, email, social network, and browse the internet. Due to its added facilities on the internet it has become an essential tool for the business world as well as just a social networking gadget.

Webmasters and site owners are realising now that as the internet is readily available via the majority of quality mobile providers, this opens up a whole new world of marketing, promotion and direct sales. But can your web site be seen on a mobile phone?

Google is now a “mobile first” business, with programmers and developers building mobile versions of applications and software before they built the desktop versions. Eric Schmidt, Google’s chairman and chief executive

When web sites were designed they were designed for the PC. Then they had to be adapted to the laptop and then the widescreen. Now it is imperative they are designed for the mobile phone.

I have found as a web designer that unless your web site is adapted to the screen size of a mobile phone at an early stage, site owners could lose a great deal of potential customers and conversions in the mobile world. The PC screen is so different from the mobile phone that it can lead to frustrating scrolling, poor navigation, excessive content, unreadable text or graphics and slow loading times which also leads to high mobile phone bills.

So by taking this into account at the design stage and allowing for time to create a specially adapted site for the mobile screen, mobile web design can be a very wise investment. It my also be worth reviewing your current web site. If you don’t change the layout you can always consider introducing the “mobile” web site.

Responsive Web Design – Is It A Good Strategy To Hide The Content For Mobile Users?

There are many reasons why responsive websites are becoming increasingly popular. Today, there is an increase in the number of web-enabled devices. This has increased the number of people accessing the internet through handheld devices such as Mobile Phone and Tablet PC. All these handheld devices have small displays. Websites that are originally designed keeping in mind desktop computers and laptops cannot be viewed clearly in the handheld devices with small displays. As a result, new types of websites have emerged today to help the internet users enjoy their browsing experience regardless of the nature of the devices they use. These websites are called responsive websites. A responsive website can automatically detect the device used by the user to access the web pages and change itself suitably to provide the optimum browsing experience.

While we should be happy that responsive web design is making our browsing experience enjoyable even when we are using devices that have small displays, we should not overlook some of the common mistakes that are being made in responsive web design.

Responsive web design is still in its infancy stage and mistakes are very likely to be present. We should pay attention to the recurring mistakes in the creation of responsive websites so that they can be totally avoided in the future designs and one such important mistake is discussed below.

One of the quick fixes that web designers use to make the websites suitable for mobile devices is to hide some of the content. This may solve the problem for the website designer but it is certainly not a prudent approach when it comes to making your website an effective tool for reaching your customers online. When you hide some of the content for the mobile users, you could possibly be depriving them of the most important information they need to know about your products or services. This can affect their buying decision and it can even reduce the conversion rates.

How to fix this problem? Rather than trying to trim the content for your mobile users, try to serve the content in multiple pages using “More” button. This way you can make sure that the interested users will still have access to all the information about your products or services. This approach will also save the user from unnecessary confusion. Your users should be able to find the same information regardless of whether they are accessing your website through mobile devices or through desktop computers. Keep this important factor in mind before you are designing a responsive website.