Web Design Trends for 2017

Website trends have always kept changing depending on user’s feedback, SEO and coding methods. 2016 has been great for website design with people trying to come up with unique ideas. Here we run down few promising trends that we predict for the coming year:

  • Visual appeal with flat design

Flat design has gained popularity in 2016 and will become even more popular in 2017. In flat design the sections are arranged next to each other neatly which makes the website easy to interact with. Clean appearance which has been liked by users visually will be a major focus. Simplicity will be the key to make the website visually appealing.

  • Responsive design everywhere

Knowing the benefits of responsive websites, developers have embraced this change more since past 2 years. There will be hardly any websites that will be non-responsive. The design approach will always have mobile view in mind. UI patterns will be created such that they are not very difficult to align them in responsive view. User’s journey will be the prime focus for desktop, smartphones and tablets.

  • Video banner

I am personally not a fan of auto play videos on websites but video backgrounds are gaining immense popularity since few months. Having video slider along with image slider is a versatile marketing trend which will rise in 2017. Users are liking the idea of instantly watching the video to gain information about the company.

  • Less use of stock photos

Its high time to change the same old idea of stuffing stock photos in the site. Some photos are so common that they are seen on many other websites also. Customers will be more picky about having unique images for their brand. People are tired of seeing typical bespoke stock images and hence original custom photos will be welcomed.

  • Bold typography and colors

We have seen rich colors being quite a rage in 2016 which is a nice stereotype break from the typical web standard colors. The trend has finally changed. Brands will make efforts to look unique and showcase clearly who they are. We will have more bold choice of typography too. The typography will be make statements, clear and sharper. We will see big hero image with a beautiful big typography with nice animations and layers in the text.

  • Less full parallax websites

We have seen a lot of parallax website in past 2-3 years. This trend is about to vanish because of its side effects with SEO. Parallax websites are usually long one page websites which do not generate URLs separately for inner pages and hence are not crawled by search engines. Also the use of heavy script reduces the speed of the site and mobile view is not so good either. Parallax is not going anywhere. Rather it will be used smartly for certain sections of the site for that excellent Visual treat.

With the above trends, 2017 seems to be a great year ahead for interesting website concepts to come into market. Creative thinkers are likely to experiment more and build fresh looking websites.

Open Source For Web Design

What is open source? Open source is defined as computer source code that is freely available to anyone. Developers and users can modify and use it to their advantage. Of course, this only works if you are able to write code or if you have someone available that can rewrite code to suit your needs.

If you want to use it for web design; there are many sources available. Some software is for beginners and some is for advanced technological users.

When you are considering web design open source software consider the following:

Is it user friendly – will you and your visitors to the website be able to use it effectively?

Read reviews about the. Pay particular attention to the level of difficulty there can be in using any particular product.

Ask colleagues that are in the same business what they use and how they like it.

Web design is big business. Having a web site is important for a business and can be compared to a storefront. Like a storefront, you want your site to be attractive and inviting as well as easy for visitors to use. When you are looking for open source products, keep this in mind. Also consider what your site will be used for. Will it be a static web designed page for information only or a place where you will want people to return to, to gather new and updated information. You also need to look at how reliable is the support. There is no point in using software that is not supported well.

Web Design Trends for 2018

Recent years have revealed some of the most stunning website designs since the dawn of the internet. Be it non-traditional navigation or mind-blowing imagery, we’ve come a long way. But as the landscape evolves, popular trends change in web design… like in all creative arenas. Indeed, much has changed and will continue to change. So what will be the web design trends for 2018?

Website design concepts in the coming year will offer interactive animations, chatbots, intuitive assistance and more rich experiences. Technologies like virtual reality, machine learning, and voice recognition are now advanced enough to be mainstream. You can expect streamlined, clean, and no-frills. Simplistic designs that don’t overload the senses, and leave room for those new technologies to entice the online visitor.

Priority On Mobile Browsing

In 2018, design concepts and engineering for mobile devices will take precedence over desktops, notebooks, and other gear. While this won’t make headlines, cell phones and tablets have recently taken over as the choice equipment for online browsing. A fundamental in the coming year will be Mobile Performance (or digital experience optimization), so 2018 will see innovations to the functionality on cells and tablets. Things we’ve never seen before, on any medium.

A Sleeker, Cleaner Layout

In recent times, designers started creating sleeker, cleaner website concepts for better browsing performance. Image-heavy pages are slow to load and frustrate visitors. Simplicity will be elevated to a whole other level in 2018, making smarter use of Negative Space. White space is nothing new, but among the web design trends for 2018, developers will find better uses for it. Particularly on mobile, speedy light-weight downloads will be essential.

Flamboyant, gimmicky designs are out. Everything is there for one purpose now: to increase conversions. Negative space draws attention directly to the engagement or conversion point, with less distraction.

Eye-Catching Typography

Beautifully crafted typography is known for imparting character, stirring emotion and setting a mood for a page. As visual displays evolve, designers will innovate on typography even further, appealing to users and attracting more visits. Already we’re seeing bold, expressive, and artistic fonts taking the place of images, and we should expect to see more unique, hand-rendered typography. Among other web design trends for 2018, expect to see lots of bold headers and text links instead of buttons. This will have a trickle-down effect on SEO techniques and Content Marketing practices, too.

Video Takes On More Importance

All of 2017, we observed the continued rise of short video use on corporate websites. While video isn’t new, it remains a multipurpose medium used for marketing, educating, and with a more modern twist than still photography. Indeed, an alternative approach to storytelling for businesses. Yes, video is taking over, and will become an even greater web design trend in 2018. Inspiring greater engagement, we find most online giants are giving more weight to video as time marches on. Facebook, Twitter and Google are among those.

Websites in 2018 will take video to new, thrilling places that seemed like crazy fantastic dreams not that long ago. You’ll see websites equipped with 360 vids, 360 modeling, video mapping, and interactive applications.

Subtle Animations

Technology has evolved and web browsers handle animations much more efficiently than they did before. Animations used to be tacky and distracting, but 2018 will welcome a new dawn of subtle, informative animation. Expect to see cinemographs and scroll-triggered animations, among others.

Cinemographs: Achieving balance between a static picture and traditional video, cinemographs will be seen all over web design trends for 2018. Not as slow or data-heavy as a video, these quick clips create dynamic imagery that does just enough.

Scroll-Triggered Animations: while not new, they’ll be used differently in 2018. They’ll be employed for a purpose: to draw attention to critical locations on the page. Simplistic and tactical, these scroll triggers will be designed to increase engagement and conversions. The animation entices the user to keep scrolling, drawing them down to the conversion-point, while informing them on the product.

Voice User Interfaces

Perhaps the next major breakthrough that will revolutionize web browsing. Voice user interface is otherwise known as Voice Search, Digital Assistant, or Natural Language Processing (NLP). It refers to a person’s interaction with a computer (or mobile device) through spoken word. Don’t be surprised to encounter websites with their own voice user interfaces among web design trends for 2018. With voice search on the rise, be sure your company’s website content is compatible, as people speak another way when using voice commands directed at machines. This will be especially important for open-ended searches, starting from an engine like Google or Bing.

Micro-Interactions

Micro-interactions allow the user to interact with a website without reloading the page. Historically, the internet has been very static. Every new submission meant a page reload. While this appears minor from the outside, it actually creates a hiccup or bottleneck in the user’s enjoyment. Some visitors will simply lose patience and abandon ship, and you’ll lose consumer data or possible conversions. Micro-interactions help eliminate those hiccup delays, yielding richer interactions for the visitors, who are now more likely to stay and engage with your site.

Progressive Web Apps

Many designers, recognizing the popularity of mobile apps, have begun developing a blend of traditional app behaviors with web page behaviors. This website-app hybrid is called a Progressive Web App.

As progressive web apps become more popular, we’ll see the upgrading of functionality of websites to include things like push notifications, splash screens, offline mode, and animated page transitions. We will see greatly refined cognitive capabilities, greater dependency on natural language processing, and more automation. Apps will learn and then react to your personal preferences and style.

The Power Of Facebook

Facebook is becoming equally valuable, if not more valuable, for offering all the content generally found on a business’ website. Facebook is fighting to become a destination for content, offering a blog platform, reviews, live chat, and live streaming. This is especially true since the public has discovered how to use hashtags on Facebook. In many cases, clients discover a Facebook page before a business’ website and never even click-through; they’ll simply call or message online and become an immediate prospect.

In 2018 building your business’ experience on Facebook will become more important than ever. It will use Facebook to drive people to your website, instead of the other way around.

Responsive Design

If you haven’t heard of responsive web design before, it’s a method of building a website using CSS media queries and flexible layouts to design one single, dynamic experience. It then adjusts the display of content, according to the type of device it’s showing on. There will be a large increase in the number of companies who leverage this among their web design trends for 2018. Businesses will be utilizing responsive design to achieve the search rankings they desire; keeping consumers happy and informed during their online visit.

Security

Security Will Gain In Importance

In 2017, malicious hacking became an even bigger issue than before. Malware was bad enough, but the Ransomware outbreak was much worse. As you think about your web design trends for 2018, be sure to consider the security of your customer’s information. Make sure your security certificate is always updated, and on all pages.

Trust will always be a major concern of users from now on. Your downloads? Your contact form? Their personal information? Will your website infect their desktop or other device? People will only interact with your website, download, and share their info if they trust your technology.

Is Your Web Design Ready For 2018?

As there are thousands of innovations and patterns that quickly emerge every year in the world of web design, it is hard to predict the future. One thing is certain, the online landscape will continue to change, and change quickly. The important thing in business is not to get left behind… in 2018 or beyond.