A CEO’s Tale: Why Does A Website Relaunch Needs To Be Mobile Friendly?

The advancement in communication technology has completely changed the way customers conduct pre-purchase research and buy products. Initially, websites helped enterprises to promote their products aggressively, reach out to more customers, and enhance customer buying experience. But web application development techniques and trends keep changing frequently. The conventional websites need to be redesigned and re-launched to accomplish higher conversion rate.

As the CEO of a small enterprise, I use web analytic services to monitor and track website traffic consistently. But I suddenly noticed a decline in web traffic and an increase in bounce rate. After observing the latest web development trends, I realized that out website was developed for computers. But a large percentage of modern users no longer access websites on their computers. Several studies show a steady increase in the number of people accessing websites and web applications on their mobile devices.

The initial research made me realize that each website nowadays must deliver richer user experience across mobile devices to accomplish higher conversion rate. We decided to create a mobile-friendly website instead of optimizing the existing website for mobile devices. The mobile-friendly website will keep users engaged by delivering optimal user experience. Also, the mobile-friendliness will keep the website relevant in the longer run. The initial research also made me realize the importance of launching a mobile-friendly website.

Windows in No Longer the Most Popular Operating System

At present, Windows is the most used desktop operating system. But a leading web analytic firm predicted that Android – Google’s open source mobile operating system – is all set to surpass Windows as the most used operating system online. The statistics posted on various websites indicate that Android has already beaten Windows in terms of web traffic share. The web traffic statistics clearly depicts users switching from desktop/laptop computers to mobile devices. The mobile-friendly website will help us to meet the changing preferences of modern users.

Increase in Mobile Media Time

Most people nowadays use smartphones or tablets for both pre-purchase research and shopping. A number of studies even highlight a steady increase in digital media usage. Some studies even show that consumers nowadays spend over 50% of digital media time on mobile devices. The consistent increase in time spent on mobile devices makes it essential for enterprises to make their websites accessible on mobile devices. Instead of optimizing our existing website for mobile devices, we decided to create a website that keeps consumers engaged by delivering optimal mobile user experience.

Mobile Friendly Search Algorithm

Most users nowadays use their mobile devices to collect information on varying topics. Hence, major search engines like Google explore ways to make the mobile search results relevant for users. In 2015, Google revealed its plan to use mobile-friendliness of websites as a key ranking signal. Also, Google has already started rolling out mobile-friendly update to make search results relevant for mobile users. We used the mobile-friendly test tool to check if the existing web pages are mobile-friendly. The test results depict that none of our web pages are mobile-friendly. Hence, we decided to build a mobile-friendly website to get regular search engine tricks without implementing any search engine optimization (SEO) technique.

Reduce Visitor Abandonment Rate

During my initial research, I came to realize the significance of website loading speed. A number of studies show that most users nowadays abandon websites that take more than three second to load. The loading speed of a website can be increased in a number of ways – reducing page weight, compressing front-end resources, and using content delivery networks (CDNs). But the conventional websites are not designed for mobile devices. Hence, the websites take more time to load. We decided to develop a website according to the mobile standards to increase its loading speed and decrease download time. The mobile-friendly website makes it easier for us from reduce user abandonment and increase conversion rate.

Improve Customer Experience and Relationship

The user experience delivered by a website impacts its user experience directly. When a website is not designed for handheld devices, it does not deliver richer user experience. On the other hand, a mobile-friendly website keeps users engaged by facilitating seamless navigation and quick information access. We decided to boost the mobile user experience delivered by the new website by integrating mobile-specific features like click to call and location-aware technology. The website will even act as a tool to drive our digital marketing campaigns and improve business-client relationship.

In addition to exploring ways to improve the website’s mobile user experience, I also look for various mobile-friendly website development methods. The initial research helped me to understand the pro and cons of various mobile website development approaches. For instance, we can opt for responsive web design to make the website look good on both computers and mobile devices with a single code base. Likewise, a progressive web app will make the website deliver mobile user experience. We combined various mobile website development approaches to build a mobile-friendly website that will keep visitors engaged over a longer period of time.

The Importance of Valid HTML Code

Valid HTML code is very important because it helps accessibility in the ever growing platform and user agent market such as smart phones, tablet computers, the Android browser and more. It also helps show professionalism and good practice, aids debugging and future proofing.

Languages and Rules

Web pages are written in the language of HTML and the current version is HMTL 5. Every language has its own syntax and therefore every document written in the language of HTML is supposed to follow its official rules.

The rules set out define how the syntax can be used, what order the language can be written in and how it all fits together. For example, you will always start a web page with the opening HTML tag and finish with the closing HTML tag. Between these tags is the head tag and body tag. The body tag comes after the head tag.

The rules also specify how certain syntaxes work and shouldn’t work. In a HTML list you use a block level item, such as a “<div>” tag, as a list item.

What is valid HTML code?

Valid code is HTML code that follows these rules set out by the W3C is dubbed “valid code”. This is because the code is properly formatted, based on standards created by the World Wide Web Consortium (W3C). Any code that is not properly formatted is dubbed invalid code. Invalid code can be a result of typing mistakes or HTML code that was once valid but now obsolete. For example the “<b>” tag for bold is invalid and superseded by the “<strong>” tag.

Why should you as a designer validate your code?

The main reason designers should be strongly encouraged to check their code and use validation services like the W3C’s very own HTML validation tool for accessibility reasons.

With the arrival of Web browsers on tablet computers, smart mobile phones, games consoles and televisions it has become nearly impossible to predict just how your website will viewed. Any incorrect HTML can create an error in the browser or prevent your document from working in a particular browser. This will then turn any your audience.

For example, if you’re going to be running a social media campaign and planning on running a story on Digg and the majority of Digg users use Safari or Firefox. If your website fails to load correctly because of bad code or poor CSS formatting, your story is going to get no attention and you’ll be missing out on the potential of hundreds of organic editorial links.

Validated code is simply more predictable and makes life for Internet browsers and assistive technologies easier in order to present websites and their content in an accessible way.

Other reasons to validate your HTML code

Validation is a sign of professionalism

Today there is little certification for Web professionals beyond NVQ levels and computer and Information Technology related degrees. Many web designers so far have to learn by themselves. Seasoned designers can take pride in creating Web content using well-formed markup. Validation can then be used as a quick check to determine whether the code is the clean work of a seasoned HTML author, or quickly hacked-together tag soup. Validation therefore can set you as a designer apart from others and show you as the professional to hire.

Validation helps teach good practices.

Many professionals have been authoring the Web with HTML and CSS since the beginning and will know these technologies by heart. Beginners and students will find automated checking tools invaluable in spotting mistakes and make a good introduction to broader, more complex quality concepts such as accessibility.

Validation as a debugging tool

While many contemporary Web browsers do an increasingly good job of parsing even the worst HTML “tag soup”, some errors are not always found. Very often, different software on different platforms will not handle such errors so easily.

Using standard markup and style sheets offers a much greater chance of having your webpage and website handled consistently across all platforms and user-agents. Indeed, most developers creating Web applications know that reliable scripting needs the document to be parsed by User-Agents without any unexpected error, and will make sure that their markup and CSS is validated before creating a rich interactive layer.

Validation as a future-proof quality check

Checking that a page displays properly in several contemporary Web browsers may be a reasonable insurance that the page will work today, but it does not guarantee that it will work tomorrow. Internet browsers change and new versions appear all the time. Everyone who accessed the Web will use a different browser that is older or newer that your version.

Validation is one of the simplest ways to check whether a page is built in accordance with Web standards, and provides one of the most reliable guarantees that future Web platforms will handle it as designed.

Parallax Web Design: Everything You Want To Know

What are Parallax Websites?

Like we said parallaxis means alteration, therefore the main concept of the parallax website is related to the difference or the displacement in the obvious position of any web element seen along two distinct lines of view. To be more specific, this feature give rise to a 3D effect by rendering depth to the web page, which in turn is made possible by moving the background and the foreground images at different speed. Parallax web design is a scrolling feature that was first used by Nike for their website. And today, it has turned out to be one of the most sought after designs of the web world.

The Advantages & Disadvantages of Parallax Websites

Though the there are more advantages than disadvantages of using parallax, but still point out both. First of all, let’s talk about the positive aspects of using parallax.

Better User Experience: The most obvious reason for using parallax is to keep your online users busy and focused on what is important for them from your business perspective. You can include flashy colors, excellent graphics and big movements to keep your online audience glued to their computer screen. It will help you to get their attention right at the point where you want.

Effective Product Description: If you are not impressed by the product description of eCommerce sites then Parallax is the one for you. it helps you create interesting details for your products or services and have your targeted users engage with the product content. In short, it offers you a great way to describe your product.

Lower Down Bounce Rate: When online users leave any website too soon then it means something is not right with that site. Well, there could be numerous reasons behind it, like slow loading rate, unattractive web page design, etc. This can be fixed by including parallax scrolling to your website.

SEO Friendly: This is one of the main benefits of using Parallax web design. Unlike flash designs, parallax scrolling does not affect the SEO aspect of your website. In fact, it is quite effective in obtaining a good amount of social media likes and backlinks.

So, what are the disadvantages?

Mainly, there are two drawbacks of using parallax scrolling. Firstly, using too many photos in a web page can make the website slow. Secondly, it is usually difficult to design a responsive website by using parallax scrolling feature.

Create Your First Parallax Website Header

Creating Parallax website header through jQuery accompanied with the jParallax jQuery plugin is quite easy. And, no knowledge of JavaScript is needed, just simple old HTML along with CSS. So, first of all you will have to download jQuery and jParallax, also the images you wish to include in the header. Most of the work is done through HTML, however it is done automatically. And, CSS will be used to define the style of the parallax.

Tutorials & Plugins

There is no dearth of plugins when it comes to Parallax web design. Some of the widely used plugins are – Curtain.js, Stellar.js, JQuery Image Parallax, and Parallax Header. These plugins will make your task easier and will also create better results. Most of the plugins run on CSS and jQuery. You can seek help from popular tutorials like JavaScript Parallax Effect, Behind the Scenes of Nike Better World, and Build a parallax scrolling website interface with CSS and jQuery.

Parallax Design Great Examples

Below are some of the excellent examples of Parallax Web Design:

1. Cyclemon

2. TheQ

3. Puma Mobium

4. Drug Treatment.com

5. Mercedes Benz A-Class

6. Too Young To Wed

7. Atlantis World’s Fair

8. Dangers of Fracking

9. Paranorman

10. Tinke